The allintitle Test: Know in 60 Seconds Whether a Keyword Is Winnable
The 60-second competition check from Chapter 3 — what allintitle really counts, the under-50 heuristic, and its honest limits.
Nov 12, 2026
Buyer Keywords vs Browser Keywords: The Only Distinction That Matters
Why traffic that never buys is a vanity metric, and how to sort your keyword list by intent before you write a single page.
Nov 12, 2026
Keyword Mapping: One Intent, One Page (With a Worked Example)
The unglamorous spreadsheet step that stops your own pages fighting each other — shown end-to-end on a candle store.
Nov 12, 2026
The Product Page Optimization Checklist, in Plain English
What the 30-step checklist from Chapter 7 actually does, element by element — titles, descriptions, images, reviews, schema and speed.
Nov 12, 2026
Technical SEO Time Bombs Hiding in Almost Every Store
Faceted navigation, duplicate pages, orphaned products — the quiet technical problems from Chapter 8 that hold stores back without ever showing an error.
Nov 12, 2026
Your First 90 Days of SEO: A Plan That Respects Reality
The week-by-week shape of the book’s 90-day plan — foundation, build, measure — and the honest timeline nobody selling a course wants to say out loud.
Nov 12, 2026
